Volvo has always stood for safety. Of course, in advertising you can rarely use that word. But here are a few of the inventive ways we helped develop the brand, and had some fun at the same time.

For Volvo's 75th anniversary they wanted 75 car features, a writer's nightmare. It ended up being one of my favorite solutions.

For Volvo's 75th anniversary they wanted 75 car features, a writer's nightmare. It ended up being one of my favorite solutions.

Volvo wanted to show their wilder side so we developed a scent strip magazine ad with a fragrance that smelled just like burnt rubber.  Click to open.

A fun idea featuring curved pages with a thin resin coating. 

The Volvo grille was iconic. And some would say beautiful.

The Volvo grille was iconic. And some would say beautiful.

We launched Volvo's first SUV in an interesting way. I wanted to turn it into a TV spot that ended on this image, but I lost that battle.

We launched Volvo's first SUV in an interesting way. I wanted to turn it into a TV spot that ended on this image, but I lost that battle.

Ye  s, we actually stuck an S40 shell on the banked curve of a   New Jersey   billboard. Fortunately it didn't fall on anyone.

Yes, we actually stuck an S40 shell on the banked curve of a New Jersey billboard. Fortunately it didn't fall on anyone.

Second page of USA today was our full page ad for what what we saw as USA Tomorrow.