We pitched it. We won it. We lost it.
In between we had 5 great years turning Jaguar from an eclectic but relatively unknown car company to a noticeable luxury brand. And as the sole writer for the first few years, I had my fingers in just about everything; TV, print, digital, brochures, events and radio. It was gorgeous while it lasted.
The new XJ TV launch-Different Road
XJ TV- Time
Jaguar Rebranding Film-For the Love