We pitched it. We won it. We lost it.
In between we had 5 great years turning Jaguar from an eclectic but relatively unknown car company to a noticeable luxury brand. And as the sole writer for the first few years, I had my fingers in just about everything; TV, print, digital, brochures, events and radio. It was gorgeous while it lasted.

XJ TV-Gorgeous

S-Type TV-Gorgeous

The new XJ TV launch-Different Road

XJ TV-Holidays

S-Type TV-Late

XJ TV- Time

XF TV-Accolades

Jaguar Rebranding Film-For the Love