Premature Ejaculation. How do you launch a new product for something no guy wants to talk about? With an online video featuring guys talking about it non-stop.
We followed this up with a New York City takeover. One whole month of outdoor dick jokes and innuendo.
We finished the campaign off with a new year's message that came a few month's early.
In addition to New York, a 300 ft billboard in Vegas heralded our message.